I designed a postcard and poster for the South Asia Studies department at the University of Pennsylvania to promote their language programs. The pieces are intended to attract the attention of UPenn students who may be interested in taking a South Asian language course through the department. The South Asia Studies department offers nearly all of India’s official languages as well as the languages of Pakistan, Bangladesh, Afghanistan and Sri Lanka.
My team and I spoke with representatives of the department to understand the project goals, we developed the design concept, designed the postcard and poster, and Perfect printed and produced the materials. The pieces were printed on specialty metallic paper to create the sense of excitement and value the department was trying to achieve. According to the South Asia Studies department, the pieces have been a huge hit and gained a lot of interest.
