Final mark for the Project Management Office (PMO) at UPenn.

An identity design all about progress for the Project Management Office (PMO) at the University of Pennsylvania. Explore my thinking and iterative process that went on behind the scenes.

Initiative: Create a new identity for the Project Management Office at the University of Pennsylvania.

Exercise 1 | Word Association

Using the three predetermined words associated with PMO's new brand, P4 — expand each term into twenty similar terms.

Innovate: Create, Foundation, Ingenious, Technology, Initiate, Inspire, Pioneer, Start, Invent, Design, Incline, Organize, Define, Ingenuity, Launch, Plan, Collaborate, Fabricate, Alternative, Forward

Progressive: Move forward, Innovative, Edgy, Increase, Community, Principles, Ideas, Methodical, Advance, Transformation, Inventive, Action, Movement, Forward, Continuous, Radical, Modern, Revolutionary, Dynamic, Conceptual

Successful: Regarded, Accomplish, Goals, Determined, Driven, Focus, Align, Win, Victory, Triumph, Profit, Progress, Inspirational, Talented, Knowledge, Experienced, Ascend, Gain, Absolute, Powerful

Innovate

〰️

Progressive

〰️

Successful

〰️

Innovate 〰️ Progressive 〰️ Successful 〰️

Exercise 3 | Compositions

This is the first round of comps that were sent to the client. The logos below are permutations of the original sketches I came up with in exercise two. The sketches from the previous exercise allowed me to deliver a wide range of very different logos from abstract to representational.

From Eight to Three

At this point in the process, logos have been removed, edited, and combined. Since we were nearing a definitive end, I wanted to present the marks in the Penn colors as well as a myriad of different contexts and situations.